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How to Disable Auto-Playing Videos in the iOS 11 App Store

Mobile game app interface with gameplay screenshot.

Apple just jumped on the auto-play bandwagon with their revamped App Store in iOS 11. Now, when you visit an app or game page that has a video trailer, it will automatically play. This can not only get pretty annoying, but it can eat up your precious data. Luckily, there's a way to restrict these auto-playing videos to Wi-Fi only — or disable them altogether.

While Apple did implement auto-playing videos in the iOS App Store by default in iOS 11, they did prevent them from making any sound. So it's not all that bad, and you can just unmute them when you want to listen. However, if you don't watch app or game trailers or have a limited data plan, then you'll want to adjust your settings.

To do so, just open up your Settings app, then select "iTunes & App Store" from the list. On the next page, tap on "Auto Play Videos" which you'll see is on by default. You can then change it from "On" to either "Wi-Fi Only" if you're worried about data or "Off" if you don't want them playing at all unless you say so.

Settings menu on a smartphone displaying various application options.
How to Disable Auto-Playing Videos in the iOS 11 App Store
How to Disable Auto-Playing Videos in the iOS 11 App Store
Settings menu on a smartphone displaying various application options.
How to Disable Auto-Playing Videos in the iOS 11 App Store
How to Disable Auto-Playing Videos in the iOS 11 App Store

While auto-play videos may be an annoyance to a lot of you, the App Store does have some new things that you will probably like, including a better layout, apps and games separated, tips and guides, precedence on ratings and reviews, as well as a few other things. You can check out all of the differences in the link below.

Cover photo and screenshots by Justin Meyer/Gadget Hacks

Apple's iOS 26 and iPadOS 26 updates are packed with new features, and you can try them before almost everyone else. First, check our list of supported iPhone and iPad models, then follow our step-by-step guide to install the iOS/iPadOS 26 beta — no paid developer account required.

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